A/B Testing Lab
Optimize conversions with data-driven experimentation
Active Experiments
2
1 in draft
Avg Conversion Lift
+18.2%
From winning variants
Revenue Impact
₹9.6L
+₹960K additional revenue
Pricing Display Format
Experiment ID: exp-001
running
Variant A: Standard
Visitors4,820
Conversions234
Conversion Rate4.86%
Revenue₹35.1L
Variant B: Strikethrough Original
WinnerVisitors4,890
Conversions298
Conversion Rate6.09%
Revenue₹44.7L
Statistical Confidence94%
Need 1% more confidence to declare winner
Running for 12 days
CTA Button Color
Experiment ID: exp-002
running
Variant A: Green
WinnerVisitors3,240
Conversions189
Conversion Rate5.83%
Revenue₹28.4L
Variant B: Purple
Visitors3,180
Conversions176
Conversion Rate5.53%
Revenue₹26.4L
Statistical Confidence67%
Need 28% more confidence to declare winner
Running for 8 days
Search Bar Position
Experiment ID: exp-003
draft
Configure experiment settings to start testing